MAXWest Media specializes in growing social media channels (including Facebook, Twitter, Pinterest, Instagram, and YouTube) allow companies to engage with their customers directly, creating authentic two-way conversations between the company and the consumer. While traditional channels, such as TV and radio, don't directly facilitate this kind of interaction, many broadcasts are offering enhanced content for consumers using tablets, smart phones, and laptops while they watch TV and listen to the radio. This new "second screen" industry comprises marketing applications like Shazaam and GetGlue to keep viewers engaged with brands while they watch TV. It allows the audience members to share their viewing habits with their friends, and even rewards viewers for tuning in. Making sure your business participates in social media conversations will not only amplify awareness of your brand, it will also provide direct feedback from customers. Our Full 360 strategy of utilizing Facebook, Twitter, and YouTube, along with a many other social media sites, ensures that your message will be heard in the social realm.
The MaxWest Media Full 360:
Facebook: An ideal site for engaging your customers. By updating your page regularly with photos, videos, blogs, applications, and status updates, we will keep your business on the cutting edge of social media. You've probably heard that Facebook's Edgerank algorithm is going to impact your brand page's visiability to its fans, if it hasn't already. We understand the Edgerank algorithm and can steer your brand page to high levels of organic and earned reach.
Twitter: Talk to your customers with quick, 140-character e-blasts that are easily viewable on both mobile devices and desktops. Twitter also allows us to target by geography and behavior, enabling you to communicate with a hyper-targeted audience. Created for the consumer-on-the-go, Twitter is a powerful customer service tool, whether you're in celebration or recovery mode.
YouTube: Easily share commercials, vignettes, and testimonials on the world's largest video sharing site. Videos are also shareable via Facebook and Twitter, creating a unified platform that spans multiple channels.
We supplement these platforms with a variety of other social media sites, including blogging from Blogger, bookmarking from Digg, location-marking with Foursquare, and location optimization with Google Places.